Fashion becomes art in FRSH Company’s new retail concept: FrshCo. A multi-brand store that highlights the unique perspectives of young lifestyle brands from around the globe. Designed to cater to fashion enthusiasts, FrshCo. offers a diverse array of products, including FRSH Company’s coveted streetwear, and a handpicked selection of swimwear, womenswear, home goods, and lifestyle essentials.

FRSH Company is known for its innovative approach to streetwear that combines European aesthetics and the cultural expressions of Puerto Rico, with the latest American trends. Creating a collection of designs that are deeply cultural, eye-catching and expressive. Designer and founder, Harry Maldonado, hopes that each piece can help instill a new-found confidence to all who wear them.

The brand has established itself as a pillar in the urban fashion landscape through its refreshing aesthetic that has helped it harness a strong following of loyal streetwear enthusiasts, and the support of global urban acts including Bad Bunny, Daddy Yankee, J Balvin, Eladio Carrión, and others.

Inspired by nature’s subterranean landscapes, FrshCo.’s interior pays homage to the underground music scene that is deeply ingrained in the brand’s DNA. The clean, organic design enhances the store’s shopping experience, by inviting shoppers to fully immerse themselves in the brand’s philosophy and product offerings.