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Coca-Cola Music Hall at el Distrito in San Juan, Puerto Rico

Experience Puerto Rico’s premier entertainment destination.

ASM Global, the world’s leading provider of innovative venue services and live experiences, officially announced the opening of The Coca-Cola Music Hall at El Distrito in Miramar. The new 129,000 square foot facility is scheduled to open in March 2020 and has a seating capacity of more than 4,000 people.

Jorge Pérez, General Manager of the Puerto Rico Convention Center and the Coca-Cola Music Hall, said this new state-of-the-art facility confirms ASM Global’s commitment to Puerto Rico.

“The opening of the Coca-Cola Music Hall complements our organization’s presence and vision for the island with modern facilities that are true entertainment destinations,” Pérez said. “It is exciting to expand our footprint in Puerto Rico. This world-class venue is designed to host concerts, family shows, and other events for the benefit of all visitors, that are looking for a safe and accessible place that is steps away from a variety of restaurants, hotels, and other entertainment alternatives.”

Cutting-Edge Technology

The three-level Coca-Cola Music Hall will provide the perfect venue for producers and organizers searching for a comfortable, intimate space equipped with cutting-edge technology.

“Another benefit is that we will have skilled in-house specialists to help producers with staging, audio-visual and acoustic services, all of which are included as part of the rental fee. Other amenities include: ultramodern suites, dressing rooms, Wi-Fi coverage, box office, security, ushers, and cleaning, among other services,” Pérez said.

The first level of the Coca-Cola Music Hall has chairs that can be easily removed and stacked at the discretion of the promoter of the event to accommodate different floor plans and configurations.

Main Investor Federico Stubbe’s Vision

“We are thrilled to partner with the Coca-Cola Company and ASM Global to open this truly innovative, live-entertainment venue for Puerto Rico,” said Federico Stubbe Jr., President of PRISA Group, Developer of El Distrito and main investor in the project. “With state-of-the-art acoustics and designed to accommodate a wide variety of events, Coca-Cola Music Hall is sure to raise the bar and set a new standard of excellence for live experiences in this market.”

“Our investment in this facility is another sign of the continued trust our company has in the future of Puerto Rico,” Stubbe noted.

“We recognize and appreciate the support of ASM Global and the Coca-Cola Company in making this venue possible for the people of Puerto Rico and the millions of visitors we receive a year. We believe the quality of the space will result in higher demand for live shows and events that will also increase our number of visitors and extend their length of stay. The superb team of professionals at ASM is fully committed to Puerto Rico and has been a true partner of ours in this endeavor,” Stubbe added.

Coca-Cola’s Sponsorship

“We are proud to partner with ASM Global and PRISA Group with this new concept of entertainment,” said Pablo Rodríguez, General Manager of Coca-Cola Puerto Rico. “We craft the leading brands and choice of drinks that people love and that refresh them in body and spirit, so it was only natural to reach an agreement to be the main sponsor of this new innovative venue. The entertainment center will be called Coca-Cola Music Hall. The name association demonstrates our company’s continued commitment to the future of this beautiful island we call home.” 

ASM Global

Richard Krezwick, Chief Commercial Officer for ASM Global, echoed the sentiments of PRISA and Coca-Cola stating, “We at ASM Global are thrilled to have the iconic Coca-Cola brand and the dedicated local Coke team associated with the magnificent, new Coca-Cola Music Hall. Together with our partners, Julio, Pablo and the rest of the team, we will bring a whole new level of music and entertainment to Puerto Rico. The opening of Coca-Cola Music Hall will attract worldwide attention for Puerto Rico, a valued location for ASM Global and a personal favorite of mine.”

Additional information about Coca-Cola Music Hall can be found on Facebook: Coca-Cola Music Hall, Instagram: @cocacolamh, Twitter: @cocacolamh, and the website: www.cocacolamusichall.com.